Market Liquors

When Food Lover’s Market decided to open their own liquor outlets we were tasked with designing the new brand’s identity. We created something that looks slick and trendy with a “craft” edge to it. The bottle in the ”O” was intended to become an icon for the brand and also to be used in titles with the letter “O” in them. The idea was that the wine bottle could eventually be replaced with any recognisable bottle shape so that the “O” device could be used for the promotion of any type of alcohol from beer to whiskey. (Work done while at Hamiltons Advertising)