Food Lover's Market

I was fortunate enough to be an integral part of the incredible team at Hamiltons Advertising tasked with creating the new, more upmarket brand for Fruit & Veg City. We wanted to create something that looked sophisticated whilst maintaining the “old-fashioned market” ethos of the existing Fruit & Veg City brand. The result is an identity that is elegant and trendy as well as sincere. We designed everything for the new brand, from interior and exterior signage, posters, point of sale and menus to various marketing materials. (Work done while at Hamiltons Advertising)